Choose To Be Free
the marketing industry allows me to make my own money and go my own
way, for the most part. This
enables me to practice and enjoy personal Freedom.
I sometimes use Direct Mail advertising to promote my business. That
means mailing a physical letter to contact my prospects. This will
normally consist of a 1-page flyer plus a cover letter. Some say that
direct mail is dead since the advent of the internet, but that could
not be further from the truth.
I find direct mail to be easier to learn, as well as giving a much
higher response rate than internet advertising. I typically expect 1
response per 100 contacts from direct mail as compared to 1 response
per 10,000 from the internet. Although it does cost much more per
contact when sending a letter through the mail.
Can you make money online? Yes,
you definitely can make money there.. But BEWARE! You can lose
money there too. Sometimes I think the term to best describe the effects
of the internet is "information overload". You are constantly bombarded
with banners, text ads, pop-ups, videos, forwarding links, emails, and
more. Millions of web sites are clamoring for your attention.
The internet provides a huge array of possibile ways for you to make
money. You can set
up a business to buy and resell products for profit. You can create
digital products such as reports and ebooks to sell. There are
affiliate programs where you can promote digital products someone else
has created and receieve part of the profit. You can join a network
marketing program, build a team of associates, and be paid commissions
on the profits generated by your entire team. These are just a few
Do not be fooled by claims of
earnings. The dictionary defines potential as: possible
yet actual. A simple example is, "If you buy a lottery ticket
you have the potential of
winning 10 Million Dollars." You may
there can be 10 million chances that you lose versus only 1 chance that
A persuasive promoter or a "guru" may convince you that if you simply
advertise his ebook or web page using his "system", thousands of people
will line up to give you their money. He will show you the "potential"
of you contacting several million prospects, and if only 1 in a hundred
those buy the product, then you collect huge amounts of money every day
even while you
sleep! He makes it sound as if there is no doubt it will happen. Beware...it is only the potential, not
a solid fact!
Action is the Key to Success
reality is determined by fundamental laws of nature, one of which is "for every action
there is an equal and opposite reaction". Your receiving money is a reaction
caused by an action that you had
already taken. Except for beggers and thieves, the only action
will produce money is to provide some type of a product or a service in
exchange for the money that you want. Even if you work at a regular job, the paycheck you receive is in exchange for the service that you provide for your employer.
If you choose to make money by marketing you MUST advertise to be
successful. No one can buy from you until they are aware that
have something they want. Advertising is more of an art than a science.
can study to learn the basics but then you need to practice and improve
your abilities, just as a basketball player must practice shooting
hoops to improve his game.
You can hire a pro to conduct your advertising but this is expensive.
The better he is at his trade, the more he will charge to work for you.
A more suitable option for most folks is to become a friend or
associate of someone who is proficient at advertising who will help and
teach you. In most cases you will need to join their affiliate program
or become a member with them in a networking company so that they are
rewarded for helping you become successful.
do you start?
If you are already promoting something and you are confident that you can earn
money with it, just continue to do more advertising. Remember the natural law. If you persistently keep taking
action, you WILL cause a reaction!
There are certain "tools of the trade" that all successful internet
marketers use. These include:
A.) a reliable auto responder
so you can build your list of
interested prospects and do follow-up email marketing.
B.) special attention-grabbing web pages called Squeeze Pages so
you can attract prospects and capture their contact details in your
C.) a link tracker so
you can track the results of all your
various advertising to determine which ads are profitable and which are
D.) a URL rotator so you
can send prospects to different web
pages using only one single link in your ad. Or to change to a
different web page after your ad has already been published.
E.) your personal web site
so you can control and change all the
details and content, and to create your more
professional online image.
For questions and comments or to get details about web tools
& software, use the "Contact Me" link above.